(Telegraph) Feeling sad and tired? Watch Grumpy Cat, say scientists
Watching cat videos boosts viewers’ energy and positive emotions and decreases negative feelings, scientists found
If you get that warm, fuzzy feeling after watching cat videos online, the effect may be more important than you think.
The Internet phenomenon of watching cat videos, from Lil Bub to Grumpy Cat, does more than simply entertain; it boosts viewers’ energy and positive emotions and decreases negative feelings, according to a new study by an Indiana University Media School researcher.
The study, by assistant professor Jessica Gall Myrick, surveyed almost 7,000 people about their viewing of cat videos and how it affects their moods.
“Some people may think watching online cat videos isn’t a serious enough topic for academic research, but the fact is that it’s one of the most popular uses of the Internet today,” Dr Myrick said.
“If we want to better understand the effects the Internet may have on us as individuals and on society, then researchers can’t ignore Internet cats anymore.
“We all have watched a cat video online, but there is really little empirical work done on why so many of us do this, or what effects it might have on us. I felt compelled to gather some data about this pop culture phenomenon.”