People Think Expensive Drugs Work Better

(Time) We’ve all heard of the placebo effect: just believing in the healing power of a pill is sometimes enough to make a person feel better, even when there’s not medicine inside. Now, a new study shows that when people take a drug believing it’s more expensive than it actually is, they tend to think the drug is working—even when it’s just a placebo. Click here to read more.

(Time) We’ve all heard of the placebo effect: just believing in the healing power of a pill is sometimes enough to make a person feel better, even when there’s not medicine inside. Now, a new study shows that when people take a drug believing it’s more expensive than it actually is, they tend to think the drug is working—even when it’s just a placebo. Click here to read more.

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