By Richard Gray, Science Correspondent 7:40AM GMT 26 Feb 2012
Women dressed in red are more sexually attractive to men as the colour transmits “powerful” messages about how interested they might be, scientists have found.
It seems men really do prefer the lady in red.
A new study has found that men are more attracted to women wearing red compared to other colours because they believe they are less likely to be rejected.
Psychologists behind the research claim the colour red carries subtle but powerful messages about how receptive a woman might be to romantic advances and so men find it more alluring.