Do Sleepy Brains Associate Junk With Reward And Pleasure?

Or after a big night out?

(Time) Why You Crave Junk Food When You’re Sleepy

By AUDREY YOOJune 11, 2012

Researchers say sleepy brains associate junk food with reward and pleasure.

Next time you order a pepperoni pizza late at night don’t blame your stomach. Blame your sleep-deprived brain.

Junk food is more appealing to people who are sleep-deprived because sleepy brains associate junk food with reward and pleasure, said researchers at the annual Associated Professional Sleep Societies meeting. The sight of junk food, however, does not activate the reward centers of well-rested brains in the same way.

In other words, when you’re sleepy you’re more likely to succumb to eating unhealthy food.

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