(Telegraph) Splashing the cash no longer impresses the opposite sex
By Tom Brooks-Pollock 11:04AM BST 06 Aug 2014
Financial prudence now trumps physical attractiveness and wealth in league table of attractive traits
The use of grand, expensive gestures to impress members of the opposite sex could be on its way out, researchers have found.
Skin-flints will no doubt be pleased to hear that financial prudence now trumps traits such as physical attractiveness, or wealth, among people looking for a partner, according to a survey.
While the most important character feature for both sexes is sense of humour, the second-most important quality a woman looks for in a man is financial responsibility.
For women, the fact that a man is careful with money would beat intelligence, attractiveness and even how rich they are, which was only the tenth most important trait.
Thrift is also important to men seeking women. It is the fourth on the list, behind attractiveness and intelligence but ahead of wealth, career, background and education.