(Telegraph) Don’t blame men for looking at other women – it’s in their genes
By News agencies 12:29PM BST 26 Jun 2013
Men cannot be blamed for looking at other women as it is in their genes to find strangers more attractive, a study has suggested.
New research shows that while women are drawn to male faces that look familiar, men are more likely to rate someone they have never seen before as more attractive.
It is thought the reason may be that men have evolved to maximise their reproductive success by mating with as many partners as possible.
Researchers at the University of Stirling and the University of Glasgow came up with the findings after showing men and women pictures of dozens of different faces. The more women in the study saw pictures of the same man’s face, the more attracted they were to him.
But the study, published in Archives of Sexual Behaviour, found that the men who took part rated the women as less attractive when they saw them for a second time.
Researchers say the results may be partly explained by the so-called Coolidge effect – where men are aroused by the novelty of a new sexual partner more than women.