What Is The ‘Present Bias’ and How Is It Costing You Money?

(Telegraph) Feeling sad could cost you money

By , Science Correspondent 5:25PM GMT 15 Nov 2012

Feeling sad could cost you money, according to psychologists who claim that people make worse financial decisions when they are miserable.

Sadness leads to a phenomenon known as “present bias” where we prioritise instant gratification and ignore opportunities that could benefit us more over the longer term, a study found.

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